The Beck's Story
With our original location in Denmark, the family set out for America & settled in Salinas, CA. At our inception, we specialized in safety footwear, but have since expanded into one of today’s finest everyday lifestyle & athletic shoe retailers. We strive to be involved in the communities of each of our locations & intend to expand our current concept into meaningful markets.
Scroll Through Beck's History in Photos
Original Beck’s Location in Denmark
1st Location in Salinas, CA
Chris and Ole Beck
(1st & 2nd Generations)
Chris and Ole Beck
(1st & 2nd Generations)
1st Heel Repair Event
Downtown San Jose, CA Location
Richard Head
1st Employee
Blaine Beck’s Custom Display
1st Employee
Don Preader & Rich Berger
Combined 54 Years of Service
Sunnyvale, CA Location
Capitola, CA Location
Blaine and Dan Beck
(4th Generation)
Jim Donais and Glen Phfeister
(Combined 57 Years of Service)
Dave Murphy and Chuck Silverman
(Combined 22 Years of Service)
Dan, Adam and Blaine Beck at a Shoe Show
(4th and 5th Generations)
Chris and Dan Beck with First Shoemobiles
(4th and 5th Generations)
The Growing Team at Beck’s Shoes
Fremont, CA Location
Sacramento, CA Location
The Beck Family
(3rd, 4th & 5th Generations)
Safety Shoemobile On-Site
1st Annual Awards Ceremony
Jim Clements Years of Service
Beck’s Promotes at a Community Event
Measuring Both Feet to Insure Proper Fit
Beck’s Shoes Corporate Office
(Campbell, CA)
The Beck Family
(3rd, 4th & 5th Generations)
Beck’s Promotes at a Safety Trade Show
Honoring Jeff (Beck’s Full-Time Contractor) & Pascal (Beck’s Legal Counsel)
Annual Leadership Summit
(Santa Cruz, CA)
2018 Lead Buyers Brian and Amanda with 5th Generation Owners Julia and Adam
3rd Generation Bill, 4th Generation Blaine & Dan, & 5th Generation Adam at our Centennial Awards Event
Beck’s Leadership Team
Acquisition of HyStep Shoes
(Modesto, CA)
Acquisition of Don’s Shoes
(Yuba City, CA)
Annual Awards Night
Acquisition of Bill’s Footwear
(Berkeley, CA)
Acquisition of Santa Rosa Shoes
(Santa Rosa, CA)
Santa Rosa Retrofit
(Santa Rosa, CA)
Acquired Chandler’s Walk Shoppe
(Salt Lake City, UT)
Acquisition of Hilton’s Shoes
(Bellingham, WA)
Acquisition of Shoes and Feet
(San Francisco, CA)
Team Dinner
Chico, Sacramento & Yuba City
Acquisition of Harrison’s
(Poulsbo, WA)
Acquisition of Harrison’s
(Poulsbo, WA)
Blossom Hill Team Leaders
Diane and James