The Beck's Story
With our original location in Denmark, the family set out for America & settled in Salinas, CA. At our inception, we specialized in safety footwear, but have since expanded into one of today’s finest everyday lifestyle & athletic shoe retailers. We strive to be involved in the communities of each of our locations & intend to expand our current concept into meaningful markets.
Scroll Through Beck's History in Photos

Original Beck’s Location in Denmark

1st Location in Salinas, CA

Chris and Ole Beck
(1st & 2nd Generations)

Chris and Ole Beck
(1st & 2nd Generations)

1st Heel Repair Event

Downtown San Jose, CA Location

Richard Head
1st Employee

Blaine Beck’s Custom Display
1st Employee

Don Preader & Rich Berger
Combined 54 Years of Service

Sunnyvale, CA Location

Capitola, CA Location

Blaine and Dan Beck
(4th Generation)

Jim Donais and Glen Phfeister
(Combined 57 Years of Service)

Dave Murphy and Chuck Silverman
(Combined 22 Years of Service)

Dan, Adam and Blaine Beck at a Shoe Show
(4th and 5th Generations)

Chris and Dan Beck with First Shoemobiles
(4th and 5th Generations)

The Growing Team at Beck’s Shoes

Fremont, CA Location

Sacramento, CA Location

The Beck Family
(3rd, 4th & 5th Generations)

Safety Shoemobile On-Site

1st Annual Awards Ceremony
Jim Clements Years of Service

Beck’s Promotes at a Community Event

Measuring Both Feet to Insure Proper Fit

Beck’s Shoes Corporate Office
(Campbell, CA)

The Beck Family
(3rd, 4th & 5th Generations)

Beck’s Promotes at a Safety Trade Show

Honoring Jeff (Beck’s Full-Time Contractor) & Pascal (Beck’s Legal Counsel)

Annual Leadership Summit
(Santa Cruz, CA)

2018 Lead Buyers Brian and Amanda with 5th Generation Owners Julia and Adam

3rd Generation Bill, 4th Generation Blaine & Dan, & 5th Generation Adam at our Centennial Awards Event

Beck’s Leadership Team

Acquisition of HyStep Shoes
(Modesto, CA)

Acquisition of Don’s Shoes
(Yuba City, CA)

Annual Awards Night

Acquisition of Bill’s Footwear
(Berkeley, CA)

Acquisition of Santa Rosa Shoes
(Santa Rosa, CA)

Santa Rosa Retrofit
(Santa Rosa, CA)

Acquired Chandler’s Walk Shoppe
(Salt Lake City, UT)

Acquisition of Hilton’s Shoes
(Bellingham, WA)

Acquisition of Shoes and Feet
(San Francisco, CA)

Team Dinner
Chico, Sacramento & Yuba City

Acquisition of Harrison’s
(Poulsbo, WA)

Acquisition of Harrison’s
(Poulsbo, WA)

Blossom Hill Team Leaders
Diane and James