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About Beck’s Shoes

Beck's Shoes has been Family-Owned & Operated Since 1919 & is run by the 5th Generation of the Beck Family.

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At Beck’s Shoes we are committed to earning our patron’s respect by providing highly personalized service that is unmatched.

Our Core Values

We aim to Exceed the Expectations of Everyone We Encounter.
We do this through 5 Core Values:

GROWTH

Moving Beck's Shoes Forward.

RECOGNITION

Team Member Appreciation.

INTEGRITY

Principles Before Personalities.

LEADERSHIP

Challenging the Status Quo.

TEAMWORK

Achieving Goals Together.
Julia Beck-Gomez (COO) and Adam Beck (CEO) at Inc.5000 in 2022

Meet Adam and Julia

Beck’s is led by Adam and Julia, which represents the fifth generation of Beck’s Shoes in the United States. And that doesn’t even speak to the generations of Beck’s who worked the shoe making and repair business in Denmark! 

Meet the Team

The Beck's Story

With our original location in Denmark, the family set out for America & settled in Salinas, CA. At our inception, we specialized in safety footwear, but have since expanded into one of today’s finest everyday lifestyle & athletic shoe retailers. We strive to be involved in the communities of each of our locations & intend to expand our current concept into meaningful markets.

Scroll Through Beck's History in Photos

1890

Original Beck’s Location in Denmark

1919

1st Location in Salinas, CA

1920

Chris and Ole Beck

(1st & 2nd Generations)

1920

Chris and Ole Beck

(1st & 2nd Generations)

1955

1st Heel Repair Event

1959

Downtown San Jose, CA Location

1967

Richard Head

1st Employee

1973

Blaine Beck’s Custom Display

1st Employee

1973

Don Preader & Rich Berger

Combined 54 Years of Service

1984

Sunnyvale, CA Location

1995

Capitola, CA Location

1995

Blaine and Dan Beck

(4th Generation)

1996

Jim Donais and Glen Phfeister

(Combined 57 Years of Service)

1997

Dave Murphy and Chuck Silverman

(Combined 22 Years of Service)

1998

Dan, Adam and Blaine Beck at a Shoe Show

(4th and 5th Generations)

1999

Chris and Dan Beck with First Shoemobiles

(4th and 5th Generations)

2001

The Growing Team at Beck’s Shoes

2002

Fremont, CA Location

2003

Sacramento, CA Location

2004

The Beck Family

(3rd, 4th & 5th Generations)

2005

Safety Shoemobile On-Site

2006

1st Annual Awards Ceremony

Jim Clements Years of Service

2009

Beck’s Promotes at a Community Event

2010

Measuring Both Feet to Insure Proper Fit

2011

Beck’s Shoes Corporate Office

(Campbell, CA)

2012

The Beck Family

(3rd, 4th & 5th Generations)

2014

Beck’s Promotes at a Safety Trade Show

2017

Honoring Jeff (Beck’s Full-Time Contractor) & Pascal (Beck’s Legal Counsel)

2018

Annual Leadership Summit

(Santa Cruz, CA)

2018

2018 Lead Buyers Brian and Amanda with 5th Generation Owners Julia and Adam

2019

3rd Generation Bill, 4th Generation Blaine & Dan, & 5th Generation Adam at our Centennial Awards Event

2019

Beck’s Leadership Team

2019

Acquisition of HyStep Shoes

(Modesto, CA)

2019

Acquisition of Don’s Shoes

(Yuba City, CA)

2020

Annual Awards Night

2020

Acquisition of Bill’s Footwear

(Berkeley, CA)

2020

Acquisition of Santa Rosa Shoes

(Santa Rosa, CA)

2021

Santa Rosa Retrofit

(Santa Rosa, CA)

2021

Acquired Chandler’s Walk Shoppe

(Salt Lake City, UT)

2021

Acquisition of Hilton’s Shoes

(Bellingham, WA)

2021

Acquisition of Shoes and Feet

(San Francisco, CA)

2022

Team Dinner

Chico, Sacramento & Yuba City

2022

Acquisition of Harrison’s

(Poulsbo, WA)

2022

Acquisition of Harrison’s

(Poulsbo, WA)

2022

Blossom Hill Team Leaders

Diane and James

5/5

Our Raving Fans Have Left Over

1,000 Five Star Reviews

Daniel C.
March, 2022
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Excellent customer service! Staff is knowledgeable about products and the overall importance of supportive footwear. High quality products and service. I will be returning.
Tokmota
April, 2022
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Definitely the place to go if you have foot issues and painful feet, the staff is very knowledgeable and super helpful.
Sheltri H.
April, 2022
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This store and its staff are absolutely fabulous! Beck's Shoes was recommended to me after my recent diagnosis of plantar fasciitis. The store was well organized, clean, and the atmosphere was pleasant. I whole-heartedly recommend this store to others.
Bobby H.
March, 2022
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I like shopping online, but not when it comes to my PPE and especially if it's my boots. I want to feel safe and protected with the best quality. I need to try them on.
JR Rucker
March, 2022
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This place rocks with service to die for. Mike knew exactly what I needed. He was professional and provided friendly old fashion customer service. He took his time to show me all my options. I couldn't be more satisfied.
Lisa Velte
April, 2022
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I recommend Becks Shoes if you're tired of wasting your money. Go to Becks and get a real pair of quality shoes from people who care.
Frank G.
February, 2023 - Chico, CA
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Due to my recent health conditions, three surgeries on my back and pain in my knees. I finally came on my daughter's recommendations to find great insoles. My pain has been addressed and eliminated, so glad I came in!
Mira W.
December, 2022 - Chico, CA
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They are full service. They measured my feet length width and arch/pressure and searched for all the styles that I liked in what would work for me. The relief of finally having comfortable well fitted and stylish shoes is just fantastic. I couldn't recommend them more!!
Jeff Johnson
March, 2023 - Bellingham, WA
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I was very pleased with my experience here. Service was top notch and knowledge exceptional. At one point it was suggested to visit a competitor who has a much bigger selection. But the service they offer was far superior so I purchased here. I prefer a smaller store with more attentive staff. Becks will be my go to.
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