About Beck’s Shoes

Beck's Shoes has been Family-Owned & Operated Since 1919 & is run by the 5th Generation of the Beck Family.

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At Beck’s Shoes we are committed to earning our patron’s respect by providing highly personalized service that is unmatched.

Our Core Values

We aim to Exceed the Expectations of Everyone We Encounter.
We do this through 5 Core Values:


Moving Beck's Shoes Forward.


Team Member Appreciation.


Principles Before Personalities.


Challenging the Status Quo.


Achieving Goals Together.
Julia Beck-Gomez and Adam Beck at Inc 5000 in 2022
Julia Beck-Gomez (COO) and Adam Beck (CEO) at Inc.5000 in 2022

Meet Adam and Julia

Beck’s is led by Adam and Julia, which represents the fifth generation of Beck’s Shoes in the United States. And that doesn’t even speak to the generations of Beck’s who worked the shoe making and repair business in Denmark! 

Meet the Team

The Beck's Story

With our original location in Denmark, the family set out for America & settled in Salinas, CA. At our inception, we specialized in safety footwear, but have since expanded into one of today’s finest everyday lifestyle & athletic shoe retailers. We strive to be involved in the communities of each of our locations & intend to expand our current concept into meaningful markets.

Scroll Through Beck's History in Photos


Original Beck’s Location in Denmark


1st Location in Salinas, CA


Chris and Ole Beck

(1st & 2nd Generations)


Chris and Ole Beck

(1st & 2nd Generations)


1st Heel Repair Event


Downtown San Jose, CA Location


Richard Head

1st Employee


Blaine Beck’s Custom Display

1st Employee


Don Preader & Rich Berger

Combined 54 Years of Service


Sunnyvale, CA Location


Capitola, CA Location


Blaine and Dan Beck

(4th Generation)


Jim Donais and Glen Phfeister

(Combined 57 Years of Service)


Dave Murphy and Chuck Silverman

(Combined 22 Years of Service)


Dan, Adam and Blaine Beck at a Shoe Show

(4th and 5th Generations)


Chris and Dan Beck with First Shoemobiles

(4th and 5th Generations)


The Growing Team at Beck’s Shoes


Fremont, CA Location


Sacramento, CA Location


The Beck Family

(3rd, 4th & 5th Generations)


Safety Shoemobile On-Site


1st Annual Awards Ceremony

Jim Clements Years of Service


Beck’s Promotes at a Community Event


Measuring Both Feet to Insure Proper Fit


Beck’s Shoes Corporate Office

(Campbell, CA)


The Beck Family

(3rd, 4th & 5th Generations)


Beck’s Promotes at a Safety Trade Show


Honoring Jeff (Beck’s Full-Time Contractor) & Pascal (Beck’s Legal Counsel)


Annual Leadership Summit

(Santa Cruz, CA)


2018 Lead Buyers Brian and Amanda with 5th Generation Owners Julia and Adam


3rd Generation Bill, 4th Generation Blaine & Dan, & 5th Generation Adam at our Centennial Awards Event


Beck’s Leadership Team


Acquisition of HyStep Shoes

(Modesto, CA)


Acquisition of Don’s Shoes

(Yuba City, CA)


Annual Awards Night


Acquisition of Bill’s Footwear

(Berkeley, CA)


Acquisition of Santa Rosa Shoes

(Santa Rosa, CA)


Santa Rosa Retrofit

(Santa Rosa, CA)


Acquired Chandler’s Walk Shoppe

(Salt Lake City, UT)


Acquisition of Hilton’s Shoes

(Bellingham, WA)


Acquisition of Shoes and Feet

(San Francisco, CA)


Team Dinner

Chico, Sacramento & Yuba City


Acquisition of Harrison’s

(Poulsbo, WA)


Acquisition of Harrison’s

(Poulsbo, WA)


Blossom Hill Team Leaders

Diane and James


Our Raving Fans Have Left Over

1,000 Five Star Reviews

Daniel C.
March, 2022
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Excellent customer service! Staff is knowledgeable about products and the overall importance of supportive footwear. High quality products and service. I will be returning.
April, 2022
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Definitely the place to go if you have foot issues and painful feet, the staff is very knowledgeable and super helpful.
Sheltri H.
April, 2022
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This store and its staff are absolutely fabulous! Beck's Shoes was recommended to me after my recent diagnosis of plantar fasciitis. The store was well organized, clean, and the atmosphere was pleasant. I whole-heartedly recommend this store to others.
Bobby H.
March, 2022
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I like shopping online, but not when it comes to my PPE and especially if it's my boots. I want to feel safe and protected with the best quality. I need to try them on.
JR Rucker
March, 2022
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This place rocks with service to die for. Mike knew exactly what I needed. He was professional and provided friendly old fashion customer service. He took his time to show me all my options. I couldn't be more satisfied.
Lisa Velte
April, 2022
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I recommend Becks Shoes if you're tired of wasting your money. Go to Becks and get a real pair of quality shoes from people who care.
Frank G.
February, 2023 - Chico, CA
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Due to my recent health conditions, three surgeries on my back and pain in my knees. I finally came on my daughter's recommendations to find great insoles. My pain has been addressed and eliminated, so glad I came in!
Mira W.
December, 2022 - Chico, CA
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They are full service. They measured my feet length width and arch/pressure and searched for all the styles that I liked in what would work for me. The relief of finally having comfortable well fitted and stylish shoes is just fantastic. I couldn't recommend them more!!
Jeff Johnson
March, 2023 - Bellingham, WA
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I was very pleased with my experience here. Service was top notch and knowledge exceptional. At one point it was suggested to visit a competitor who has a much bigger selection. But the service they offer was far superior so I purchased here. I prefer a smaller store with more attentive staff. Becks will be my go to.
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Welcome to the brand new BeckShoes.com!

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We are beyond excited to introduce you to our revamped website, marking a significant shift in our online presence. Our goal is to provide you with an even better shopping experience while maintaining the exceptional service and quality you’ve come to expect from Beck’s Shoes.

As with any major change, we understand there might be a few kinks to iron out along the way. Rest assured, our dedicated team is working tirelessly to ensure a seamless transition and make any necessary improvements based on your feedback.

Our top priority is to continue offering you the red carpet experience you deserve, and we can’t wait for you to explore and enjoy the new BeckShoes.com.

For your convenience, if you need to access your previous orders, simply click on this link: Legacy Accounts. We’ve got you covered.

Thank you for your continued support, and happy shopping!

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