Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.beckshoes.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Here are the examples of information that we may collect. Click here to see the detailed list.

Examples of Information Collected

Information You Give Us When You Use our website

You provide information to us when you:

• search or shop for products or services in our stores;
• add or remove an item from your cart, or place an order through our website;
• provide information in your account (and you might have more than one if you have used more than
one email address or mobile number when shopping with us) or your profile;
• communicate with us by phone, email, or otherwise;
• complete a questionnaire, a support ticket, or a contest entry form;
• compile Wish Lists or other gift registries or use the Gift Card;
• participate in Discussion Boards or other community features;
• provide and rate Reviews;
• employ product availability alerts, such as available to order notifications via phone or email or both

As a result of those actions, you might supply us with such information as:

• identifying information such as your name, address, and phone numbers;
• payment information;
• your age;
• your location information;
• your IP address;
• people, addresses and phone numbers listed in your Addresses;
• email addresses of your friends and other people;
• content of reviews and emails to us;
• personal description and photograph in Your Profile;
• information and documents regarding identity, including Social Security and driver’s license numbers;
• corporate information;
• credit history information

Automatic Information

Examples of the information we collect and analyze include:

• the internet protocol (IP) address used to connect your computer to the internet;
• login, email address, and password;
• the location of your device or computer including information about your internet service provider;
• device metrics such as when a device is in use, application usage, connectivity data, and any errors
or event failures;
• version and time zone settings;
• purchase and content use history, which we sometimes aggregate with similar information from
other customers to create features like Top Sellers;
• phone numbers used to call our customer service number; and
• images or videos when you shop in our stores, or stores using our website.

We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Information from Other Sources

Examples of information we receive from other sources include:

• updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
• account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
• information about your interactions with products and services offered by our subsidiaries;
• information about internet-connected devices and services linked with our mobile app; and

Information You Can Access

Examples of information you can access through our services include:

• status of recent orders;
• your complete order history;
• personally identifiable information (including name, email, password, and address book);
• payment settings (including payment card information, promotional certificate and gift card
balances);
• email notification settings (including Product Availability Alerts, Delivers, Special Occasion
Reminders, coupons and rewards program and newsletters);
• recommendations and the products you recently viewed that are the basis for recommendations
(including Recommended for You and Improve Your Recommendations);
• shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
• your content, devices, services, and related settings, and communications and personalized
advertising preferences;
• content that you recently viewed;
• Your Profile (including your product Reviews, Recommendations, Reminders and personal profile);

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We do not share your personal information with third parties unless it is required to understand the flow of user activity on the site, as described above.

For example, we also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties if we do, and you will have an opportunity to choose not to share the information.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
INSTAGRAM – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
CONSTANT CONTACT – https://knowledgebase.constantcontact.com/articles/KnowledgeBase/5636-opt- outs-and-unsubscribed-contacts
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt- out portal at: http://optout.aboutads.info/.

INFORMATION SECURITY

We design our systems with your security and privacy in mind.

• We work to protect the security of your personal information during transmission by using encryption protocols and software.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information. Our security procedures mean that we may ask to verify your identity before we disclose personal information to you.
• It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for our site account that is not used for other online accounts. Be sure to sign off when finished using a shared computer. Sign-out button or links are on the top right or left corner on the screen on our website.

Your Choices

If you have any questions as to how we collect and use your personal information, please contact our Customer Service. Our website may also include settings that provide you with options as to how your information is being used.

• As described above, you can choose not to provide certain information, but then you might not be able to take advantage of the services that you intend to use.
• You can add or update certain information on pages such as those referenced in your profile page or order details page. When you update information, we may or may not usually keep a copy of the prior version for our records.
• If you do not want to receive email or other communications from us, please adjust your Customer Communication Preferences and unsubscribe from any marketing emails. If you don’t want to receive in-app notifications from us, please adjust your notification settings in the app or device. [once we
launch an app in the mobile app store]
• The Help feature on most browsers and devices will tell you how to prevent your browser or device
from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of our website, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to sign in. For more information about cookies and other identifiers, see our Cookies Notice.
• If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account and blocking cookies on your browser.
• Most devices provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device’s settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer.
• You can adjust your email or other communications you receive from us by updating your Notification Preferences/ or click on unsubscribe link in any of our emails or simple replying to us and asking us to remove you from our mailing list.

In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.

COOKIES NOTICE

We use cookies, pixels, and other technologies (collectively, “cookies”) to recognize your browser or device, learn more about your interests, and provide you with essential features and services and for additional purposes, including:

• Recognizing you when you sign-in to use our website or app. This allows us to provide you with product recommendations, display personalized content, recognize you as an elite or industrial member, enable you to use subsidy purchasing for industrial client, and provide other customized features and services.
• Keeping track of your specified preferences. This allows us to honor your preferences, such as whether or not you would like to see interest-based ads. You may set your preferences through Your Account.
• Keeping track of items stored in your shopping cart.
• Conducting research and diagnostics to improve our content, products, and services.
• Preventing fraudulent activity.
• Improving security.
• Delivering content, including ads, relevant to your interests on our websites and third-party sites
• Reporting. This allows us to measure and analyze the performance of our services.

Our website cookies allow you to take advantage of some of our essential features. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any our products and services that require you to sign in.

Approved third parties may also set cookies when you interact with our services. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of Beck’s Shoes Inc.
You can manage browser cookies through your browser settings. The ‘Help’ feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below or by contacting Customer Service
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 16

REGIONAL

A. EU-US and Swiss-US Privacy Shield

Beckshoes.com participates in the EU-US and Swiss-US Privacy Shield frameworks.
EU-US Privacy Shield Framework

We do not rely on the Privacy Shield but continue to keep to the commitments below that we made when we certified to the Privacy Shield.
We participate in the EU-US and Swiss-US Privacy Shield Framework regarding the collection, use, and retention of personal information from European Union member countries, the United Kingdom and Switzerland. We have certified with the Department of Commerce that we adhere to the Privacy Shield Principles. To learn more about the Privacy Shield Principles, visit here.

If you have any inquiries or complaints about our handling of your personal information under Privacy Shield, or about our privacy practices generally, please contact us at: [email protected]. We will respond to your inquiry promptly. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. If neither us nor our third-party dispute resolution provider resolves your complaint, you may pursue binding arbitration through the Privacy Shield Panel. To learn more about the Privacy Shield Panel, visit here.

As explained in our privacy policy we may sometimes provide personal information to third parties to perform services on our behalf. If we transfer personal information received under the Privacy Shield to a third party, the third party’s access, use, and disclosure of the personal information must also be in compliance with our Privacy Shield obligations, and we will remain liable under the Privacy Shield for any failure to do so by the third party unless we prove we are not responsible for the event giving rise to the damage.

You can review our Privacy Shield registration here. Beck’s Shoes Inc. and its affiliates are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). We may be required to disclose personal information that we handle under the Privacy Shield in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

B. CALIFORNIA CONSUMER PRIVACY ACT

This California Consumer Privacy Act disclosure page (“Disclosure”) supplements the Beck’s Shoes Privacy Notice and is effective as of May 20, 2022. The Beck’s Shoes Privacy Notice describes the personal information that we collect, the sources from which we collect it, the purposes for which we use it, the limited circumstances under which we share personal information, and with whom we share it. These additional disclosures are required by the California Consumer Privacy Act:

1. Categories of personal information collected. The personal information that we collect, or have collected from consumers in the twelve months prior to the effective date of this Disclosure, fall into the following categories established by the California Consumer Privacy Act, depending on which of our service is used:

• identifiers such as your name, alias, address, phone numbers, or IP address;
• personal information, such as a credit card number;
• age, gender, or other protected classifications, for example if you create a child profile or baby registry;
• commercial information, such as purchase activity;
• geolocation data, such as the location of your device or computer;
• inference data, such as information about your purchase preferences.

2. Categories of personal information disclosed for a business purpose. The personal information that we disclose to the third parties identified in the “SHARING YOUR PERSONAL INFORMATION” section of our privacy notice about consumers for a business purpose in the twelve months prior to the effective date of this Disclosure fall into the following categories established by the California Consumer Privacy Act, depending on which of our service is used:

• identifiers such as your name, address, phone numbers, or IP address, for example if we use a third party carrier to deliver your order;
• personal information, such as a credit card number, for example if we use a third party payment processor;
• your age, gender, or other protected classifications, for example if you choose to participate in a survey distributed by a survey provider;
• commercial information, such as the details of a product or service you purchased if a third party service provider is assisting to provide that product or service to you;
• internet or other electronic network activity information, such as if we use a service provider to help us gather crash reports for analyzing the health of our devices and services;
• audio or visual information, for example if a service provider reviews recordings of customer service phone calls for quality assurance purposes, or if we use a service provider to fulfill your order to print images from your account;
• professional information, for example if we provide your account details to a service provider for verification as part of enrollment for a Commercial/Business account.

3. Right to Request Access to or Deletion of Personal Information: You may have the right under the California Consumer Privacy Act to request information about the collection of your personal information by us, or access to or deletion of your personal information. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable. If you do not have an account, or if you are an authorized agent under CCPA, please contact Customer Service.

4. No sale of personal information. In the twelve months prior to the effective date of this Disclosure, we have not sold any personal information of consumers, as those terms are defined under the California Consumer Privacy Act.

5. No Discrimination. We will not discriminate against any consumer for exercising their rights under the California Consumer Privacy Act. 12. CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by: phone 408/559-1601 ext.151 -or- e-mail at [email protected] -or- mail using the details provided below:
354 E. McGlincy Lane, Campbell, CA 95008