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Weekends Only — Boulder Creek Grand Re-Opening
Premium footwear on sale • Showroom + backroom zones • Dot-coded pricing
A New Way to Shop Beck’s Shoes
Where Savings are Measured in Feet
Weekends Only is built around value, discovery, and premium footwear at exceptional prices.
Instead of a traditional stockroom model, everything is brought directly to the floor — creating a showroom entirely focused on sale footwear. Browse, try on, and compare without waiting for inventory to be pulled.
This streamlined format lets us rotate in more premium brands at reduced prices while keeping the experience simple, fast, and fun.
With Boulder Creek now joining Capitola, Beck’s Shoes Weekends Only gives you two locations to treasure hunt for premium footwear deals every weekend.
Why You’ll Want to Visit Often
New styles arrive weekly — making every weekend a fresh treasure hunt.
Grab It When You See It
Inventory rotates constantly. What’s here this weekend may not be here the next. Limited quantities by size and style.
Brands You May Find
We can’t promise exact products, but you can expect a rotating mix of premium brands across athletic, lifestyle, and work categories.
HOKA • Brooks • New Balance • Kizik
Birkenstock • UGG • Taos • Dansko • Aetrex
Keen Utility • Wolverine • Carolina • Thorogood • Blundstone
Brand availability varies by shipment and weekend.
Visit Our Weekends Only Locations
Now shopping Thursday–Sunday in both Capitola and Boulder Creek.
1855 41st Ave, Capitola, CA 95010
12550 CA-9, Boulder Creek, CA 95006
How It Works
Walk into a showroom of sale shoes — approximately 60 styles on the floor. Then head to the back rooms for deeper deals, organized by dot color.
Start in the Showroom
Browse premium sale footwear on the floor — quick to try, easy to compare.
Shop Back Room Zones
More shoes on sale, divided into four dot-coded pricing areas.
Maximize Value
Hit the white-dot section for Rack-style multi-buy savings.
Back Room Sale Zones (Dot-Coded)
Look for the dot color to know the deal.
Industrial Premium — $99.99
Blue Dots • Premium work & industrial footwear.
Athletic Premium — $99.99
Green Dots • Premium athletic footwear.
Lifestyle Premium — $79.99
Gold Dots • Premium lifestyle footwear.
5 Price Point Premium (Rack Model)
White Dots • Multi-buy pricing in the very back.
5 Price Point Premium Footwear
Mix and match — the more you buy, the more you save.
Inventory varies by size/style. While supplies last.
Join the Facebook Event
RSVP, invite friends, and stay updated on our Boulder Creek Grand Re-Opening celebration.
Be part of the excitement and help spread the word to the Boulder Creek community.
Plan Your Visit
Boulder Creek Grand Re-Opening • Saturday, April 25th • Plus shop both Weekends Only locations
