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Stephanie Dela Rocha

Stephanie Dela Rocha

Creative Director

Stephanie has been the Creative Director at Beck’s for nearly eleven years. Her position entails website UX/UI design, digital marketing and, essentially, all things graphic design. With a BA in Graphic Design and Minor in Communications from UC Davis, she has truly helped to bring Beck’s to a new level of success. In 2022 she obtained a certification from UC Berkeley Ext. in Digital Marketing, which helped her to acquire current and invaluable knowledge in her ever changing field. Her skill set includes, but is by no means limited to: company branding (small- and large-scale graphics), logos, invitations, brochures, website design/layout, billboards, business cards, product design, exhibition design, social media marketing, email campaigns, Google Ads, Adobe Creative Suite, and Microsoft Office. She would never boast, but those who work with her can’t help but notice her strong work ethic, or her conscientious and effective communication skills!

Outside of work, Stephanie is the devoted mother of 3 boys (ages 2, 5 and 13) and is married to Dan Dela Rocha (Director of Industrial Operations). When asked what inspires her, she says emphatically, “Hands down, learning new things”! She manifests this in her life by pursuing travel, exhibitions, time in nature, and staying up to date on trends. Her current favorite inspirational quote is “Well Done is Better than Well Said.” – Benjamin Franklin. This ethic is evidenced in her work at Beck’s, as she is unfailing in her drive to give her best! She relishes the opportunity to practice her skill set as she proudly works for a family-owned and operated business, and she loves the challenge of advancing Beck’s Shoes into the future digitally. She has a hands-on approach and never forgets the customer comes first. And, she understands the importance of a team. For these reasons and more, Stephanie has become a beloved and indispensable member of the Beck’s Shoes family!

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