Overview

Beck's Shoes operates retail footwear stores across California, Oregon, Washington, Utah, Nevada, and Kansas. We are committed to protecting the privacy of our customers, website visitors, and store guests. This policy covers all personal information we collect across our website, stores, and communications programs.

If you have questions or want to exercise your privacy rights, see Section 16 — Contact Us.

Information We Collect

Information You Provide

When you visit the Site, create an account, or make a purchase — online or in-store — you may provide us with:

• Name, billing and shipping address, email address, and phone number
• Mobile phone number, collected at point of sale or on file from a prior transaction (used for SMS communications where you have opted in)
• Payment information (credit card numbers, processed securely through our payment processor)
• Age, where required for program eligibility
• Content you submit via product reviews, customer service communications, or contest entry forms
• Account credentials (email and password) if you create a site account

We refer to the above collectively as Order and Account Information.

We do not collect Social Security numbers, driver's license numbers, or government-issued identification numbers through our standard retail or e-commerce operations. If identity verification is required for a commercial account arrangement, separate notice will be provided at the time of collection.

Information from Other Sources

• Updated delivery and address information from carriers or third-party logistics providers
• Information about your interactions with products or services offered through affiliated entities
• Account or purchase data from merchants with whom we operate co-branded programs

Automatically Collected Data

When you visit the Site, we automatically collect information about your device and browsing activity. We refer to this as Device Information and collect it using:

• Cookies — data files placed on your device, often including an anonymous unique identifier. See Section 11 — Cookies Notice.
• Log files — records of actions on the Site, including IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.
• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

Automatically collected data includes:

• IP address and device identifiers
• Browser type, version, and language settings
• Pages viewed and products browsed, including referring URLs
• Time zone and session duration
• Device metrics (connectivity data, application usage where applicable)

How We Use Your Information

We use Order and Account Information to:

• Process and fulfill orders, including payment processing, shipping coordination, and order confirmation
• Communicate with you about your order, account, or customer service inquiries
• Screen transactions for potential risk or fraud
• Provide you with information about products or services consistent with your stated preferences
• Send SMS messages where you have opted in (see Section 07 — SMS Communications)

We use Device Information to:

• Screen for potential risk and fraud
• Improve and optimize Site performance
• Generate analytics about how customers browse and interact with the Site
• Assess the effectiveness of our marketing and advertising campaigns

Sharing Your Information

We share your personal information only in the following circumstances:

Service Providers

We share information with third-party vendors who help us operate our business. These providers are contractually bound to use your information only on our behalf and as directed by us. Current service providers include:

• Google Analytics
• Klaviyo (SMS delivery)
• Payment Processor
• Shipping & Logistics Partners

Legal and Regulatory Obligations

We may share your information to comply with applicable laws or regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect the rights of Beck's Shoes.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will provide notice before your personal information becomes subject to a different privacy policy.

What We Do Not Do

We do not sell your personal information. We do not share your mobile phone number or transaction data with third parties for cross-context behavioral advertising. We do not share personal information for any purpose not described in this policy without first providing you with notice and an opportunity to opt out.

Behavioral Advertising

We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. To opt out of interest-based advertising from specific platforms, visit:

• Facebook / Instagram
• Google
• Bing
• Constant Contact

You may also opt out of some of these services through the Digital Advertising Alliance's opt-out portal at optout.aboutads.info or the Network Advertising Initiative at networkadvertising.org.

SMS Communications

Beck's Shoes may send you a single SMS text message following a qualifying in-store purchase, inviting you to share feedback via a Google Business Profile review. Participation is voluntary and your purchase is never conditioned on providing your mobile number.

What We Collect for This Program

• Mobile phone number, collected at point of sale or on file from a prior transaction
• First name, used to personalize the message where available
• Transaction date, used to time the delivery of the message
• Store location associated with your purchase

We do not collect, store, or transmit financial account numbers, payment card data, or government-issued identification numbers through this program.

How We Use This Information

Your information is used solely to send a single SMS message inviting you to leave a Google Business Profile review for the Beck's location you visited. We do not use this information for targeted advertising, third-party data sales, or automated profiling. Your phone number is not shared with Google or any third party for marketing purposes.

SMS Delivery Platform

Beck's uses Klaviyo, Inc. as its SMS delivery platform. Klaviyo processes your mobile phone number solely on our behalf and under our instructions for the purpose of delivering this message. Klaviyo is contractually prohibited from using your data for its own marketing purposes. For information on Klaviyo's data practices, visit klaviyo.com/legal/privacy-notice.

Google Business Profile

The review link included in our SMS message directs you to Google's platform. Any information you provide in a Google review is subject to Google's own privacy policy and terms of service. Beck's does not receive or control the personal information you submit directly to Google.

Your Choices

You have the following choices regarding your personal information:

• Providing information: You may choose not to provide certain information, but this may limit your ability to use certain features of the Site or complete a purchase.
• Account updates: You may update your name, address, email, and communication preferences through your account profile page.
• Email marketing: To stop receiving marketing emails from us, adjust your Customer Communication Preferences in your account or click the unsubscribe link in any marketing email.
• SMS messages: Reply STOP to any SMS message from Beck's to opt out. See Section 07 for full details.
• Cookies: Most browsers allow you to block or delete cookies through your browser settings. Blocking essential cookies may prevent you from adding items to your cart or completing checkout. See Section 11.
• Browsing without an account: You may browse our Site without linking your session to an account by remaining logged out and blocking third-party cookies in your browser settings.
• Access and deletion: To the extent required by applicable law, you may have the right to request access to or deletion of your personal information. See Section 09 and Section 16.

State-Specific Privacy Rights

Depending on where you live, you may have additional rights under state privacy law. Beck's honors these rights across all states in which we operate.

For all state privacy requests, we will respond within the timeframe required by applicable law. Depending on your choices, certain services may be limited or unavailable.

Information Security

We design our systems with your security and privacy in mind:

• We use encryption protocols and software to protect personal information during transmission.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information.
• Our security procedures may require us to verify your identity before disclosing personal information to you.

We recommend using a unique password for your Beck's account that is not shared with other online accounts. Sign out when using shared or public computers.

No method of transmission over the Internet or electronic storage is 100% secure. While we take commercially reasonable steps to protect your information, we cannot guarantee absolute security.

Cookies Notice

We use cookies, pixels, and similar technologies (collectively, "cookies") to recognize your browser or device, personalize your experience, and provide essential site functionality. Cookies are used for:

• Recognizing you when you sign in, enabling personalized content and member features
• Keeping track of items in your shopping cart
• Tracking your specified preferences (including interest-based ad preferences)
• Conducting research and diagnostics to improve content, products, and services
• Preventing fraudulent activity and improving security
• Delivering content and advertisements relevant to your interests on our Site and third-party sites
• Measuring and analyzing the performance of our services

Approved third parties — including search engines, analytics providers, social media networks, and advertising companies — may also set cookies when you interact with our services.

You can manage browser cookies through your browser settings. Blocking essential cookies may prevent you from adding items to your cart, proceeding to checkout, or using features that require you to sign in.

Data Retention

We retain your Order Information for as long as your account is active, as necessary to provide you services, or as required by applicable law or regulation.

Mobile phone numbers collected through our SMS review request program are retained only as long as necessary to fulfill the purposes described in this policy, to comply with legal obligations, or until you opt out. Following a valid opt-out request, your number is suppressed from future sends within a commercially reasonable time, not to exceed 10 business days.

You may request deletion of your personal information at any time by contacting us at Section 16. Depending on applicable law and our legal obligations, certain information may be retained after a deletion request.

Minors

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a minor, please contact us at Section 16 and we will take appropriate steps to delete it.

Do Not Track / Global Privacy Control

Do Not Track (DNT): We do not currently alter our Site's data collection and use practices in response to browser-level Do Not Track signals, as no uniform standard for interpreting these signals has been adopted across the industry.

Global Privacy Control (GPC): The Global Privacy Control is a browser-level signal that, under the California Privacy Rights Act (CPRA) and Oregon Consumer Privacy Act (OCPA), may constitute a valid opt-out of the sale or sharing of personal information for cross-context behavioral advertising. We are actively evaluating technical implementation of GPC signal recognition. California and Oregon residents may also exercise their opt-out rights directly by contacting us at Section 16.

International Data Transfers

Beck's Shoes is based in the United States. If you are accessing our Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers are located and our operations are managed.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, note that we are processing your information to fulfill contracts we may have with you, or to pursue legitimate business interests as described in this policy. We use appropriate safeguards, such as Standard Contractual Clauses, for international data transfers from the EEA/UK/Switzerland where required.

Beck's Shoes previously participated in the EU-US and Swiss-US Privacy Shield frameworks. The EU-US Privacy Shield was invalidated by the Court of Justice of the European Union in July 2020. We no longer rely on Privacy Shield as a transfer mechanism and have transitioned to Standard Contractual Clauses for relevant transfers. For questions about our transfer mechanisms, contact us at Section 16.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we do, we will update the effective date at the top of this page. Material changes will be communicated as required by applicable law — which may include notice via email to account holders or a prominent notice on the Site prior to the change becoming effective.

We encourage you to review this policy periodically. Your continued use of the Site following an update constitutes your acknowledgment of the revised policy.

Contact Us

For privacy-related requests, questions, corrections, or to exercise any of the rights described in this policy, please contact us through any of the following: