At New Balance, every step tells a story of innovation, unwavering commitment, and a relentless pursuit of the perfect fit. Since 1906, what began as a mission to create comfortable arch supports has evolved into a global legacy of empowering athletes and everyday movers. We don’t just build shoes; we engineer experiences, meticulously crafting each pair with a deep understanding of biomechanics and the diverse needs of the human body. Through groundbreaking technologies like our plush Fresh Foam cushioning and dynamic stability systems, we deliver a ride that feels uniquely tailored to your stride. This dedication to superior performance is matched by our pride in craftsmanship, exemplified by our renowned “Made in USA” manufacturing. Explore our collection and discover how New Balance combines heritage with forward-thinking design to help you unleash your best run, mile after comfortable mile.
Beck’s Shoes is bringing comfort to the coast! Join us in celebrating the Grand Opening of our newest Santa Cruz location — Saturday, November 29 — with food, music, family fun, and incredible giveaways, including the chance to win FREE UGGs for Life!* Discover comfort, community, and coastal style at the former Billabong building near Pleasure Point.
At Beck’s Shoes, every fitting tells a story. From San Jose to Medford, real customers share how our team’s care, expertise, and custom Foot Scan & Fit experience helped them find lasting comfort, confidence, and connection — one step at a time.
Local, family-owned Beck’s Shoes has been a Boulder Creek staple for a year and a half, offering quality footwear for everyone.
No more 847 worries! New Balance’s FuelCell Walker Elite combines the 847’s stability with a springy FuelCell midsole for a more cushioned, supported walk. Walkers rejoice!
From heritage to hardwood, reinvented for your everyday. The versatile New Balance 574 and the clean, classic 480 are here for all your moves. Style perfected, comfort guaranteed.
New Balance’s legacy extends far beyond performance, deeply rooted in iconic lifestyle silhouettes that define everyday style. The New Balance 574 stands as a true emblem, an accessible design that effortlessly blends its trail and road running heritage into a timeless staple for versatile daily wear. Complementing this, the New Balance 480 brings a beloved court-inspired classic back into the spotlight, reimagined for modern comfort and durable, authentic street style. Both models encapsulate our commitment to classic aesthetics and reliable comfort, making them perfect companions for any casual endeavor.
New Balance 574 Key Features:
New Balance 480 Key Features:
The New Balance 990 series stands as a testament to unparalleled craftsmanship, continuous innovation, and enduring style. First introduced in 1982 with the goal of creating the best running shoe ever made, the 990 has evolved through multiple iterations (v1, v2, v3, v4, v5, v6), each building upon its legendary foundation.
Meticulously crafted with a strong “Made in USA” heritage, the 990 is synonymous with premium materials, exceptional comfort, and a distinctive, versatile design. It seamlessly blends high-performance running technology with a sophisticated aesthetic, making it a favorite among serious runners, discerning sneaker enthusiasts, and anyone who values superior quality for everyday wear. Known for its perfect balance of cushioning and stability, the 990 delivers a supremely comfortable and supportive ride, proving that timeless style and cutting-edge engineering can truly go hand-in-hand.
Built for unwavering support, the Men's New Balance 1540v4 in black offers exceptional stability with every stride. Its ultra-cushioned design ensures premium comfort from the ground up. Step into reliable performance crafted right here in the USA.
Unleash your potential with the Women's New Balance 1540v4. Engineered for unparalleled stability and cushioned comfort, this shoe empowers you to move with confidence and grace. Feel the premium support of its "Made in USA" craftsmanship guiding you through every run and walk.
Experience the ultimate in cushioned comfort with the Women's New Balance 1080v14. Its plush Fresh Foam X delivers a sensationally soft and smooth ride, making every run feel effortless. It's your go-to for versatile performance, from daily miles to long training days.
Discover unparalleled softness and versatility in the Men's New Balance 1080v14 in striking black. Its generous Fresh Foam X cushioning and rocker profile ensure an exceptionally smooth and protected stride. This shoe is designed to make your daily runs, long efforts, and everything in between feel effortless.
Add a vibrant pop to your stride with the Women's New Balance 880v15 in dynamic pink. This versatile trainer delivers a beautifully balanced and smooth ride, making every run feel energetic and comfortable. Embrace your daily miles with both style and reliable performance.
Experience the ideal blend of cushioning and responsiveness with the Men's New Balance 880v15 in a rich blue hue. Built for versatility, this shoe handles your daily training with a smooth feel that keeps you moving forward. Lace up consistent performance designed for any road ahead.
