It started as a different approach to a footwear company. Olukai wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort and craftsmanship.
Every product Olukai makes must offer style, durability and comfort from heel to toe. Olukai pays close attention to every element of design, starting with the use of custom-made lasts and anatomical footbeds to ensure superior fit. Premium materials are carefully selected to be beautiful, durable and soft against your skin. Handcrafted details honor island culture with authentic artwork.
Behind every pair is this commitment to quality for those who wear them and those who craft them.
FIT BY NATURE, CRAFTED BY HAND®
One step inspired it all — the Wet Sand Principle.
A bare foot sinks slowly into wet sand. All at once it cups the heel and fills the arch while the toes splay out. Inspired by the feeling of bare feet in wet sand, we build our footwear with anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. You’ll find these contoured footbeds in every product we make. From water-friendly sandals to beach town shoes to upcountry boots, Olukai footwear is designed to deliver unparalleled comfort from the ground up.