“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”
-HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.
WHAT MAKES HOKA DIFFERENT
FEEL THE INNOVATION IN EVERY STEP
Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And Hoka is always thinking up new ways to make movement more fun, more purposeful, and more empowering.