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HOKA

HOKA

HOKA

“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

-HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.

 
WHAT MAKES HOKA DIFFERENT

FEEL THE INNOVATION IN EVERY STEP
Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And Hoka is always thinking up new ways to make movement more fun, more purposeful, and more empowering.

 
WHERE HOKA IS GOING

While Hoka was first known for shoes with oversized midsoles, today their shoes and apparel are designed with that same problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. Hoka continues to take a bold and unexpected approach to empower athletes of all levels to feel like they can fly.