Beck’s Shoes, a 5th-generation family business with over 105 years of history, shares its legacy and mission on KRON4’s Live in the Bay — redefining brick-and-mortar retail through comfort, care, and connection.
At Beck’s Shoes, we believe the best stories aren’t just told — they’re lived, step by step. That’s why we’re proud to be both a sponsor and a featured guest in a four-part interview series on KRON4’s Live in the Bay, where we’re sharing the heart and history behind our brand. In our first segment, we offered a quick but meaningful look at what makes Beck’s Shoes unique — touching on our 105+ year legacy, custom fitting process, team training, community partnerships, and legendary customer service. Though Live in the Bay segments typically run 3–5 minutes, ours ran over 7 minutes — a testament to the passion and energy our team brought to the conversation.
Founded in 1919, Beck’s Shoes has grown into a trusted name in footwear with 25 stores across 6 states, over 100 employees, and a fleet of Shoemobiles serving the occupational market. This year, we’re proudly celebrating over 105 years of service, a milestone that reflects our enduring commitment to quality, innovation, and community. You’ll see our commemorative logo in stores and online — a symbol of the journey we’ve walked and the future we’re building.
What sets Beck’s apart in today’s retail landscape is our commitment to personalized service. Our value proposition — We Measure. We Scan. We Custom Fit. — is more than a tagline. It’s a process designed to honor the uniqueness of every foot. We use a double Brannock device to measure length and width, an Aetrex scanner to analyze pressure points and arch type, and a curated fitting experience to match each guest with the right shoes, socks, and insoles. Because feet are the foundation of the body, and the right fit can improve posture, reduce pain, and support overall wellness.
Behind this experience is a team trained to deliver it with precision and passion. Every Beck’s team member completes 80 hours of onboarding training, followed by a year-round, points-based learning system that evolves with our products and customer needs. We don’t just teach features and benefits — we build a culture of empathy, expertise, and pride. Our team shares in the legacy, and that energy is felt by every guest who walks through our doors.
Beyond the storefront, Beck’s Shoes is deeply connected to the communities we serve. From podiatrists and their patients, to industrial workers who rely on us for safety footwear, to the charities and local organizations we quietly support — these relationships are the soul of our business. These aren’t just partnerships — they’re reflections of our values. We’re proud to serve the people who build, heal, and care for our communities.
Beck’s continues to grow through a thoughtful and values-driven strategy — expanding our reach while honoring the legacy of independent retailers. By partnering with family-owned businesses and preserving their heritage, we strengthen the industry and deepen our connection to the communities we serve.
This same commitment to service and innovation drives our Work Division, which offers a simplified, head-to-toe safety solution for industrial teams. With four Shoemobiles, 35+ trusted brands, and 500+ styles, we bring safety footwear, insoles, and accessories directly to worksites — backed by dedicated PPE experts, compliance support, and a reliable distribution network. Whether you’re outfitting a crew or upgrading your gear, Beck’s Shoes delivers protection, comfort, and confidence where it matters most.
And we’re just getting started. Beck’s Shoes will be the KRON4 News sponsor for the next four months, with three more Live in the Bay segments and nearly 400 thirty-second commercial spots airing across the Bay Area. It’s an exciting opportunity to share our story, connect with new communities, and celebrate what makes Beck’s Shoes truly special.
Right now, we’re inviting you to be part of that story. Join our Shoe Crew and enter to win a $500 gift card raffle. Come visit one of our stores, meet our passionate team, and let us show you why some things are better in person.
Join Our Shoe Crew and Get Entered to Win a $500 Beck's Shoes Gift Card!
Missed the segment? Watch it here: Beck’s Shoes – Live in the Bay – KRON4 9-4 25
Stay tuned — we’ll be back on air soon with more stories, more heart, and more reasons to love Beck’s Shoes.
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Blogs by Erin Beck-Maver
Erin Beck-Maver is a 5th Generation Beck.
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