About Beck’s Shoes

Beck's Shoes has been Family-Owned & Operated Since 1919 & is run by the 5th Generation of the Beck Family.

At Beck’s Shoes we are committed to earning our patron’s respect by providing highly personalized service that is unmatched.

Our Core Values

We aim to Exceed the Expectations of Everyone We Encounter.
We do this through 5 Core Values:

GROWTH

Moving Beck's Shoes Forward.

RECOGNITION

Team Member Appreciation.

INTEGRITY

Principles Before Personalities.

LEADERSHIP

Challenging the Status Quo.

TEAMWORK

Achieving Goals Together.
Julia Beck-Gomez and Adam Beck at Inc 5000 in 2022
Julia Beck-Gomez (COO) and Adam Beck (CEO) at Inc.5000 in 2022

Meet Adam and Julia

Beck’s is led by Adam and Julia, which represents the fifth generation of Beck’s Shoes in the United States. And that doesn’t even speak to the generations of Beck’s who worked the shoe making and repair business in Denmark! 

Meet the Team

All / Executive / McGlincy / Retail

The Beck's Story

With our original location in Denmark, the family set out for America & settled in Salinas, CA. At our inception, we specialized in safety footwear, but have since expanded into one of today’s finest everyday lifestyle & athletic shoe retailers. We strive to be involved in the communities of each of our locations & intend to expand our current concept into meaningful markets.

Scroll Through Beck's History in Photos

Rated 5 out of 5

Our Raving Fans Have Left Over

1,000 Five Star Reviews

Daniel C.
★★★★★
March, 2022
Excellent customer service! Staff is knowledgeable about products and the overall importance of supportive footwear. High quality products and service. I will be returning.
Tokmota
★★★★★
April, 2022
Definitely the place to go if you have foot issues and painful feet, the staff is very knowledgeable and super helpful.
Sheltri H.
★★★★★
April, 2022
This store and its staff are absolutely fabulous! Beck's Shoes was recommended to me after my recent diagnosis of plantar fasciitis. The store was well organized, clean, and the atmosphere was pleasant. I whole-heartedly recommend this store to others.
Bobby H.
★★★★★
March, 2022
I like shopping online, but not when it comes to my PPE and especially if it's my boots. I want to feel safe and protected with the best quality. I need to try them on.
JR Rucker
★★★★★
March, 2022
This place rocks with service to die for. Mike knew exactly what I needed. He was professional and provided friendly old fashion customer service. He took his time to show me all my options. I couldn't be more satisfied.
Lisa Velte
★★★★★
April, 2022
I recommend Becks Shoes if you're tired of wasting your money. Go to Becks and get a real pair of quality shoes from people who care.
Frank G.
★★★★★
February, 2023 - Chico, CA
Due to my recent health conditions, three surgeries on my back and pain in my knees. I finally came on my daughter's recommendations to find great insoles. My pain has been addressed and eliminated, so glad I came in!
Mira W.
★★★★★
December, 2022 - Chico, CA
They are full service. They measured my feet length width and arch/pressure and searched for all the styles that I liked in what would work for me. The relief of finally having comfortable well fitted and stylish shoes is just fantastic. I couldn't recommend them more!!
Jeff Johnson
★★★★★
March, 2023 - Bellingham, WA
I was very pleased with my experience here. Service was top notch and knowledge exceptional. At one point it was suggested to visit a competitor who has a much bigger selection. But the service they offer was far superior so I purchased here. I prefer a smaller store with more attentive staff. Becks will be my go to.

Start Your Safety Footwear Program Today!

Your Information
Company Information