Some things are better in person.

We combine old fashioned customer service with the technology of the future.

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Becks Shoes Santa Cruz Grand Opening Saturday November 29

The Beck's Shoes Difference

Beck's Shoes famous Double Brannock. We Measure.

We Measure

Your feet aren't exactly the same. We use our famous Double Brannock Device to measure both of your feet at one time.
Measure
aetrex-foot-scanner

We Scan

Aetrex foot scanners deliver fast, personalized foot analysis—measuring size, arch type, pressure points, and gait with impressive accuracy.
Scan
Insoles and Orthotics

We Custom Fit

Beck's Shoes is not just a shoe store - the Beck's difference is that we solve problems and help to reduce foot pain.
Custom Fit

25 Retail Locations and 4 Shoemobiles across 6 States

Find a Beck's Near You

Nothing beats our in-person experience.
Find your nearest Beck’s store and visit us today!

Chico Retail Location

Your Beck's Store

Chico, CA 801 East Ave. # 145
Chico California 95926
phone: 530/343-8923 fax: 530/343-0799

california . nevada . oregon . washington . utah
Radius: Km
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Store Directions

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Description

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Brands
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styles
Shop Collections

Whether for work or play, we have your feet covered.

On the Job

The Largest Selection on the West Coast
Shop Safety Footwear

Keep It Moving

Beck's carries the best Athletic Brands for Men and Women
Shop Athletic

Life Changing

Supportive Insoles help to Align your Body & Prevent Foot Pain
Shop Orthotics

Off the Clock

Comfortable Quality Shoes with Arch Support
Shop Casual

Fashions for Fall

Step out in style no matter what season your feet are in.
Shop Fall Styles

Summer Fun

Keeping it light and comfortable for everyone's favorite season.
Shop Summer Styles

Get a Grip

Styles that give you traction on the job or on the trail.
Shop Slip-Resistant

Got Socks

Socks for every lifestyle. We have your feet covered!
Shop Socks
Shop All Footwear
Becks x Keen Shoemobile - Brings shoes and boots on-site to work crews big and small.

Beck's is on the JOB

Serving workplace, jobsite, medical & industrial customers

Protect your team with the Beck's Shoes Custom SAFETY SHOE PROGRAM. Sign In, Find out More Details & Sign Up Below:

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Beck's Work Site
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How the Beck's Perfect Fit Increases Revenue

Watch this video to learn why Safety on the Jobsite is everyone's #1 priority

★★★★★ 5/5
Our Raving Fans Have Left Over

1,000 Five Star Reviews

Diane S.
★★★★★
May, 2024 - San Jose, CA
Freddie Torres is as so helpful and his customer service well I'm without words Excellent..Amazing... Outstanding. We will never go anywhere else. Thank you for all your help. 10 pairs of shoes he even took his lunch late. Great store!!!!
Cameron DeGraw
★★★★★
March, 2024 - Salt Lake City, UT
Great place! I’ve struggled with foot pain for about a year on and off and have felt hopeless recently. Went in to the Salt Lake location and Sean was amazing. He knew his stuff, made suggestions on strengthening my flat arches, and was kind. Thank you Becks Shoes!
Bernie P.
★★★★★
March, 2024 - Gilroy, Ca
I've passed by this store multiple times and finally decided to go in. I ended up buying 2 pairs of Hoka shoes, thanks to Veronica Ortiz. She was amazing helping me out and very friendly. I appreciate having someone who helped me pick my first Hoka shoes!
Mds
★★★★★
February, 2024 - Poulsbo, WA
Great customer service both by Tiffany and Tami! If you are looking for shoes that fit Beck's shoes is the place to go. Tami was very focused on finding me shoes that l would be happy with! You won't be disappointed!
SwiftStar G
★★★★★
February, 2024 - Redding, Ca
In love with their shoes I have gotten about 5 pair with insoles and have less back pain because of them! They measure you and everything!
Jennifer Bishop
★★★★★
January, 2024 - Yuba City
You won't find better service anywhere for shoes! I was helped by Patrick to find some boots and he was the best. Absolutely zero pressure to make a purchase and he was very patient helping me look for something my picky feet will tolerate
Cat C.
★★★★★
March, 2023 - Medford, OR
What a terrific selection of quality footwear! I love the service here -- these folks know their stuff. Orthotics, foot mapping, and the right shoes for whatever activities. I finally have shoes in more colors than black. I will come back for all my shoe needs.
Daniel C.
★★★★★
March, 2022
Excellent customer service! Staff is knowledgeable about products and the overall importance of supportive footwear. High quality products and service. I will be returning.
Tokmota
★★★★★
April, 2022
Definitely the place to go if you have foot issues and painful feet, the staff is very knowledgeable and super helpful.
Sheltri H.
★★★★★
April, 2022
This store and its staff are absolutely fabulous! Beck's Shoes was recommended to me after my recent diagnosis of plantar fasciitis. The store was well organized, clean, and the atmosphere was pleasant. I whole-heartedly recommend this store to others.
Bobby H.
★★★★★
March, 2022
I like shopping online, but not when it comes to my PPE and especially if it's my boots. I want to feel safe and protected with the best quality. I need to try them on.
JR Rucker
★★★★★
March, 2022
This place rocks with service to die for. Mike knew exactly what I needed. He was professional and provided friendly old fashion customer service. He took his time to show me all my options. I couldn't be more satisfied.
Lisa Velte
★★★★★
April, 2022
I recommend Becks Shoes if you're tired of wasting your money. Go to Becks and get a real pair of quality shoes from people who care.
Frank G.
★★★★★
February, 2023 - Chico, CA
Due to my recent health conditions, three surgeries on my back and pain in my knees. I finally came on my daughter's recommendations to find great insoles. My pain has been addressed and eliminated, so glad I came in!
Mira W.
★★★★★
January, 2022 - Chico, CA
They are full service. The measured my feet length width and arch/pressure and searched for all the styles that I liked in what would work for me. The relief of finally having comfortable well fitted and stylish shoes is just fantastic. I couldn't recommend them more!!
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